Generosity and Building a Stronger Community:

We here at Oildale Window Cleaning love helping out our community members.  One thing we do for all customers is do something not on the sales order, something that makes an impact and leaves the customer with a warm positive feeling.  We do this in the hopes we become that customer’s resource for years to come.  We also have a pet project, a class of people we show extra care for and give generously.  These are single women over 65, when we find one we want to be extra good to them, because they typically have somewhat fixed incomes and may not be as capable of housework as they were 10 years ago.  When we encounter this combination we discount almost down to cost, and a huge discount compared to our other customers.  We all know the math, women live longer and make less income compared to men typically, but what is not talked about is how much of our community is driven by these women, it is a staggering proportion to say the least.  So we give generously to this segment and simply ask them to spread the word about us doing terrific work, because that has real value and makes those deep discounts well worth it.  In all honesty we gave generously to one such lady in Stockdale, and she wrote for us a testimonial which she gave leave for us to publish an ad for the entire stockdale community.  This ad cost us $500 and we gave her about $200 in discounts, so call it $700 investment, the reply to this ad: valued at $6K – $8K in orders.  We love reviews and testimonials!!!  We don’t do a true scratch my back and we’ll scratch yours though we do ask for reviews and testimonials from this group because they carry such weight in the marketplace.